A reference library of how brands communicate.Browse by industry · Filter by style · Study patterns · 250+ brandsBrand Cards7 viewsBrand CardsTable of BrandsSentence TypeTense UsedLanguage StyleTagline LengthSectorZalandoZalandoFree to bezalando.comZalando_CreativeGuidelines.pdfhttps://sites.google.com/zalando.de/brand-homes/homeTripadvisorTripadvisorKnow better. Book better. Go better.tripadvisor.comTripAdvisor-BrandGuidelinesForPartners.pdfTripadvisor-partners-2020.pdfTripadvisor-Logo-Guidelines-1.29.pdfTEDTEDIdeas Worth SpreadingTed.comTEDx-BrandingGuidelines.pdfSpotifySpotifyMusic for Everyoneopen.spotify.comspotify-developer-brand-standards-guide-02jr.pdfspotify-2015.pdfRevolutRevolutOne app, all things moneyrevolut.comRevolut-Open-Banking-guidelines.pdfRevolutPay-Guidelines.pdfRed BullRed BullGives You Wingswww.redbull.comred-bull-style-guide.pdfPepsiPepsiLive For Nowwww.pepsico.comPepsi-Visual-Identity-System-2014.pdfpepsi-2012.pdfNikeNikeJust Do Itwww.nike.saNike-inside the lineMay-2019.pdfMorgan StanleyMorgan StanleyWorld-wise. Wealth-smart.www.morganstanley.comMorgan Stanley-2021.pdfMoleskineMoleskineLegendary Notebooksmoleskine.comMoleskine-Catalogue-B2B-Global.pdfWiseWiseMoney without borderswise.comhttps://www.wise.design/eHarmonyeHarmonyReal love is a click awaywww.eharmony.comhttps://www.bounty-hunters.co.uk/eharmony-brand-identity-reinvention-by-the-new-company/HeadspaceHeadspaceMeditation Made Simpleheadspace.comhttps://live.standards.site/headspaceMercado LibreMercado LibreDonde comprar y vender es más fácilsustentabilidadmercadolibre.comhttps://imaginity.com/design-process/brand-architecture/mercado-libre-case-study/HingeHingeDesigned to be deletedHingehttps://hinge-preview.vercel.app/brandDuolingoDuolingoLearn a Language for Free. Forever.duolingo.comhttps://design.duolingo.com/CourseraCourseraLearn Without Limitswww.coursera.orghttps://about.coursera.org/brand-guide/HostelworldHostelworldMeet the worldwww.hostelworld.comhostelworld_introduction-to-hostelworld.pdfGlossierGlossierSkin First. Makeup Second.glossier.comGlossier-Brand-Style-Guide.pdfhttps://online.fliphtml5.com/mwquw/ekmt/#p=10General MotorsGeneral MotorsFind New Roadsgm.comGeneral Motors_Brand_Book.pdfEvernoteEvernoteRemember Everythingevernote.comEvernote-2023 (1).pdfDisneyDisneyThe Happiest Place on Earthwww.disney.comDisneyPlus-2020.pdfCoca-ColaCoca-ColaOpen Happinesswww.coca-colacompany.comCoca-Cola-2020.pdfCoke-Zero-Brand-Identity-Guidelines.pdfthe-coca-cola-foundation-2021.pdfMcDonald'sMcDonald'sI'm Lovin' Itmcdonalds.comBrandBook-McDonalds.pdfmcdonalds_logomanual.pdfmcdelivery_brandbook.pdfMcDonald.pdfmcdonald-1999.pdfMcDonalds_SG.pdfAmerican ExpressAmerican ExpressDon't Leave Home Without Itwww.americanexpress.comBrandBook_AmericanExpress.pdfBMWBMWThe Ultimate Driving Machinewww.bmw.comBMW-2020.pdfBMW_Clubs_Ver2-10.pdfBMV-Marketing-Guidelines-August-2017.pdfBMW_CI-basics_and_principles-032020.pdfBerkshire HathawayBerkshire HathawayDo business with people you trustwww.berkshirehathaway.comBerkshireHathaway_HomeServices_BrandBook.pdfASICSASICSSound Mind, Sound Bodywww.asics.comASICS_Runkeeper_2023.pdfBrand_Guidelines(ASIC Global).pdfAppleAppleThink Differentwww.apple.comApple-Guidelines-2019.pdfApple_Guidelines_2016.pdfAMDAMDHigh Performance Computingwww.amd.comAmd.pdfAflacAflacWe've got you under our wingwww.aflac.comAflac.pdfAdobeAdobeCreativity for Allwww.adobe.comAdobe_Video_Partner_brand_guidelines_030723.pdfcorporate_brand_guidelines.pdfthe-creatives-guide-to-branding.pdfAdidas Adidas Impossible is Nothingwww.adidas-group.comadidas-guidance.pdfZoomInfoZoomInfoGo-To-Market Intelligencezoominfo.comZoomZoomMeet Happyzoom.usZillowZillowFind Your Way Homewww.zillow.comYNABYNABGive every dollar a jobwww.youneedabudget.comXfinityXfinityThe future of awesomewww.xfinity.comXboxXboxPower Your Dreamswww.xbox.comWixWixCreate Your Stunning Websitewww.wix.comWeWorkWeWorkDo What You Lovewww.wework.comWells FargoWells FargoTogether we'll go farwww.wellsfargo.comWealthsimpleWealthsimpleDo money rightwww.wealthsimple.comWalmartWalmartSave Money. Live Better.www.walmart.comWacomWacomLive. Dare. Create.www.wacom.comVisaVisaEverywhere You Want to Bewww.visa.comVintedVintedDon't wear it? Sell it!www.vinted.comVerizonVerizonBuilt Rightverizon.comValveValveExperience the Future of Gamingwww.valvesoftware.comValero EnergyValero EnergyThe Power of Peoplewww.valero.comUpworkUpworkWork Without Limitswww.upwork.comUPSUPSWhat can Brown do for you?www.ups.comUnsplashUnsplashPhotos for Everyoneunsplash.comUniversal PicturesUniversal PicturesThe Entertainment Capital of the Worldwww.universalpictures.comUnitedHealth GroupUnitedHealth GroupHelping people live healthier liveswww.unitedhealthgroup.comUnited AirlinesUnited AirlinesGood Leads The Waywww.united.comUniqloUniqloMade for Alluniqlo.co.jpUberUberMove the Way You Wantwww.uber.comTwitchTwitchYou’re Already One of Uswww.twitch.tvTruliaTruliaDiscover a Place You'll Love to Livewww.trulia.comTrivagoTrivagoHotel? Trivago.www.trivago.comTrelloTrelloOrganize Anything, Togethertrello.comToptalToptalHire the Top 3% of Freelance Talentwww.toptal.comTOMSTOMSOne for Onewww.toms.comTodoistTodoistOrganize your work and life, finally.todoist.comTJX CompaniesTJX CompaniesGet more for lesswww.tjx.comTideTideIf It's Got to Be Clean, It's Got to Be Tidetide.comTickTickTickTickStay organized. Stay creative.ticktick.comThrive MarketThrive MarketHealthy living made easythrivemarket.comThermo Fisher ScientificThermo Fisher ScientificThe world leader in serving sciencewww.thermofisher.comThe North FaceThe North FaceNever Stop Exploringwww.thenorthface.comTeslaTeslaElectric Cars, Solar & Clean Energywww.tesla.comTemuTemuShop like a billionairewww.temu.comTargetTargetExpect More. Pay Less.www.temu.comT-MobileT-MobileAre you with us?www.t-mobile.comSynchrony FinancialSynchrony FinancialWe help you make the most of your moneywww.synchrony.comSuperhumanSuperhumanThe Fastest Email Experience Ever Madesuperhuman.comStockXStockXNow You Knowstockx.comSteelSeriesSteelSeriesWinning Is Everythingsteelseries.comSteamSteamPower to the Playersstore.steampowered.comState Farm InsuranceState Farm InsuranceLike a good neighbor, State Farm is there.www.statefarm.comStashStashInvesting made easywww.stash.comSquarespaceSquarespaceA Website Makes It Realwww.squarespace.comSpaceXSpaceXMaking Life Multiplanetarywww.spacex.comSouthwest AirlinesSouthwest AirlinesLow fares. Nothing to hide.www.southwest.comSony PicturesSony PicturesMake. Believe.www.sonypictures.comSlackSlackWhere Work Happensslack.comSkyscannerSkyscannerCheap flights. Fast and easy.www.skyscanner.comShopifyShopifyLet's Make You a Businesswww.shopify.comShazamShazamName That Tunewww.shazam.comSAPSAPThe Best-Run Businesses Run SAPwww.sap.comSamsungSamsungImaginewww.samsung.comSalesforceVSalesforceVWe Bring Companies and Customers Togetherrunwayml.comRunwayRunwayThe Next Generation of Creativityrunwayml.comRobloxRobloxPowering Imaginationrunwayml.comRobinhoodRobinhoodInvesting for everyonewww.roblox.comRiot GamesRiot GamesLeague of Legendswww.riotgames.comRephrase.aiRephrase.aiCreate personalized videos in minuteswww.rephrase.aiReebokReebokI Am What I Amwww.reebok.comRazerRazerFor Gamers. By Gamers.www.razer.comRaytheon TechnologiesRaytheon TechnologiesTomorrow’s solutions, todaywww.rtx.comRay-BanRay-BanNever Hidewww.ray-ban.comRakutenRakutenCash Back. Deals. Shop. Earn.www.rakuten.comPumaPumaForever Fasterpuma.comPublixPublixWhere shopping is a pleasurewww.publix.comProgressiveProgressiveThink easier. Think Progressive.www.progressive.comProcter & GambleProcter & GambleTouching lives, improving lifewww.pg.comPlenty of FishPlenty of FishYou never know who you'll findplentyoffish.comPlayStationPlayStationLive in Your World. Play in Ours.www.playstation.comPinterestPinterestFind New Ideas to Trywww.pinterest.comPhillips 66Phillips 66Providing Energy. Improving Lives.phillips66.comPfizerPfizerWorking together for a healthier worldwww.pfizer.comPexelsPexelsEmpowering Creatorswww.pexels.comPetcoPetcoHealthier Pets. Happier People. Better World.www.petco.comPeacockPeacockStreaming That’s Always Worth Watchingwww.peacocktv.comPBF EnergyPBF EnergyFueling our futurewww.pbfenergy.comPatagoniaPatagoniaWe're in Business to Save Our Home Planetwww.patagonia.comParamountParamountA Mountain of Entertainmentwww.paramount.comPanasonicPanasonicIdeas for Lifewww.panasonic.comOverstockOverstockWhere Quality Costs Lesswww.overstock.comOreoOreoMilk’s Favorite Cookiewww.oreo.comOracleOracleIntegrated Cloud Applications and Platform Serviceswww.oracle.comOccidental PetroleumOccidental PetroleumEnergy to power progresswww.oxy.comNVIDIANVIDIAThe Way It’s Meant to Be Playedwww.nvidia.comNotionNotionThe all-in-one workspacewww.notion.soNorthrop GrummanNorthrop GrummanDefining Possiblenorthropgrumman.comNetflixNetflixSee What’s Nextwww.netflix.comNestleNestleGood food, Good lifewww.nestle.comNespressoNespressoWhat Else?www.nespresso.comN26N26Banking made simplen26.comMSIMSITrue Gamingwww.msi.comMonzoMonzoBanking made easymonzo.comMontblancMontblancInspire Writingwww.montblanc.comMondelez InternationalMondelez InternationalSnacking made rightwww.mondelezinternational.comMonday.comMonday.comWork Without Limitsmonday.comMoët & ChandonMoët & ChandonSuccess is a Matter of Stylewww.champagne.frMicrosoftMicrosoftBe what's nextwww.microsoft.comMeta Platforms (Facebook)Meta Platforms (Facebook)Bring the world closer togetherwww.meta.comMerckMerckBe wellwww.merck.comMedtronicMedtronicFurther, Togetherwww.medtronic.comMcKessonMcKessonBetter health starts herewww.mckesson.comMasterCardMasterCardThere are some things money can't buywww.mastercard.comMarathon PetroleumMarathon PetroleumFueling the American Spiritwww.marathonpetroleum.comMailchimpMailchimpSend Better Emailmailchimp.comLyftLyftYour Friend with a Carwww.lyft.comLushLushFresh Handmade Cosmeticswww.lush.comLorealLorealBecause You're Worth Itwww.loreal.comLogitechLogitechWork Better. Play Better.www.logitech.comLockheed MartinLockheed MartinYour Mission is OursLevi'sLevi'sQuality Never Goes Out of Stylewww.levi.comLacosteLacosteLife is a Beautiful Sportwww.lacoste.comL3Harris TechnologiesL3Harris TechnologiesFast. Forward.www.l3harris.comKrogerKrogerFresh for Everyonewww.kroger.comKellogg'sKellogg'sLet's Make Today Greatwww.kelloggs.comKAYAKKAYAKSearch One and Donewww.kayak.comJPMorgan ChaseJPMorgan ChaseThe right relationship is everythingwww.jpmorganchase.comJohnson & JohnsonJohnson & JohnsonFor All You Lovewww.jnj.comJasperJasperAI as your co-creatorwww.jasper.aiIntelIntelIntel Insideintel.comIKEAIKEADesigned for Everyonewww.ikea.comHuluHuluCome TV With Uswww.hulu.comHugo BossHugo BossYour Fragrance. Your Rules.www.hugoboss.comHubSpotHubSpotGrow Betterwww.hubspot.comHP Inc.HP Inc.Keep reinventingwww.hp.comHouzzHouzzThe New Way to Design Your Homewww.homedepot.comHopperHopperSpend Less. 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It's HBO.www.hbo.comGucciGucciQuality is Remembered Long After Price is Forgottenwww.gucci.comGrubhubGrubhubRestaurants you love, delivered.www.grubhub.comGrammarlyGrammarlyWrite with confidencewww.grammarly.comGoodyearGoodyearMore Drivenwww.goodyear.comGoodNotesGoodNotesYour Paperless Notebookgoodnotes.comGoldman SachsGoldman SachsProgress is everyone's businesswww.goldmansachs.comGoDaddyGoDaddyMake Your Idea Realwww.godaddy.comGOATGOATThe global platform for stylewww.goat.comGEGEImagination at Workwww.ge.comFunimationFunimationYou Should Be Watchingwww.funimation.comFreddie MacFreddie MacWe make home possiblewww.freddiemac.comFlipkartFlipkartAb Har Wish Hogi Pooriwww.flipkart.comFlight ClubFlight ClubThe original sneaker consignment storewww.flightclub.comFlexibitsFlexibitsThe calendar you'll actually enjoy usingflexibits.comFiverrFiverrFreelance Services. 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Unbeatable Price.www.bestbuy.comBen & Jerry'sBen & Jerry'sPeace, Love & Ice Creamwww.benjerry.comBehanceBehanceShowcase and Discover Creative Workwww.behance.netBasecampBasecampThe All-In-One Toolkit for Working Remotelybasecamp.comBank of AmericaBank of AmericaWhat would you like the power to do? https://www.bankofamerica.comAxeAxeFind Your Magicwww.axe.comAutoNationAutoNationDriven to be the bestwww.autonation.comAtlassianAtlassianImpossible Alonewww.atlassian.comAT&TAT&TMore for your thing. That’s our thing.www.att.comAsusAsusIn Search of Incrediblewww.asus.comArcher Daniels MidlandArcher Daniels MidlandUnlocking Nature. Enriching Life.www.adm.comAmerisourceBergenAmerisourceBergenGood health. Delivered.www.amerisourcebergen.comAmerican Airlines GroupAmerican Airlines GroupGreat is what we're going forwww.aa.comAmazonAmazonWork Hard. Have Fun. Make History.www.amazon.comAlphabet (Google)Alphabet (Google)Do the right thinggoogle.comAliExpressAliExpressSmarter Shopping, Better Livingwww.aliexpress.comAlienwareAlienwareRise to Powerwww.alienware.comAirbnbAirbnbBelong Anywhere https://www.airbnb.comAgodaAgodaSmarter hotel booking just got smarterwww.agoda.comAdobe StockAdobe StockMake it with Adobe Stockstock.adobe.comAcornsAcornsInvest your spare changewww.acorns.comAcerAcerExplore Beyond Limitswww.acer.comA24A24Movies that Stick With Youa24films.com20th Century Studios20th Century StudiosA New Era of Cinemawww.20thcenturystudios.com3M3MScience. Applied to Life.www.3m.comAbout tonelabSuggestWeekly brand communication tips
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