"We've got you under our wing" communicates a sense of protective assurance, balancing the core tension of risk and comfort. The tone is caring and friendly, inviting a personal connection while addressing serious needs. The declarative style reinforces confidence, making the message clear and direct. This approach reflects a commitment to support, fostering trust in uncertain times.
Insurance
We've got you under our wing
Caring, Friendly
Friendly Security
Care like family
Risk vs. Comfort
Support lives through thoughtful insurance
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Insurance | We've got you under our wing | Caring, Friendly | Friendly Security | Care like family | Risk vs. Comfort | Support lives through thoughtful insurance | 6 | Declarative | Present | Statement | Figurative | |
Insurance | Like a good neighbor, State Farm is there. | Reassuring, Friendly | Friendly Coverage | Offer trusted coverage with care | Doubt vs. Dependability | Be a neighbor people can count on | 7 | Declarative | Present | Statement | Figurative | |
Insurance | Think easier. Think Progressive. | Efficient, Honest | Simplified Insurance | Simplify insurance for all | Complexity vs. Clarity | Provide affordable coverage options | 4 | Declarative | Present | Statement | Literal | |
Insurance | Insuring your future | Reassuring, Reliable | Coverage that Lasts | Offer peace of mind | Uncertainty vs. Confidence | Protect tomorrow�s dreams today | 3 | Declarative | Present | Statement | Literal |
