Brand Narrative
"Keep Commerce Human" emphasizes a commitment to individuality amid the mass-produced landscape. This reflects a supportive tone that champions the uniqueness of independent makers. The imperative language style drives action and engagement, urging people to buy differently. The core tension between mass and craft highlights the importance of authenticity in a world increasingly dominated by uniformity.
Industry / Category
E-commerce / Handmade
Original Tagline
Keep Commerce Human
Tone Words
Authentic, Artistic
concept
Buy Differently
Brand Message
Support independent makers
Core Tension
Mass vs. Craft
Brand Mission
Make creative business accessible
Tagline Word Count
3
Language Style
Imperative
Tense Used
Present
Sentence Type
Command
Literal/Figurative
Figurative
Logo
Website
Brand assets