Brand Narrative
"Imagination at Work" communicates a commitment to transforming ideas into tangible outcomes, reflecting the ongoing struggle between concept and execution. The tone is visionary yet productive, suggesting a focus on real-world applications of technology. The brand’s language style is descriptive, which emphasizes clarity and intent in its messaging. Overall, this approach invites engagement while highlighting the importance of improving lives through technology.
Industry / Category
Tech / Industrial
Original Tagline
Imagination at Work
Tone Words
Visionary, Productive
concept
Dreams into Systems
Brand Message
Powering progress through engineering
Core Tension
Idea vs. Execution
Brand Mission
Improve lives through technology
Tagline Word Count
3
Language Style
Descriptive
Tense Used
Present
Sentence Type
Statement
Literal/Figurative
Figurative
Logo
Website
Brand assets