Brand Narrative
"Imagination at Work" emphasizes a commitment to turning creative ideas into practical systems. The core tension of idea versus execution highlights a focus on tangible results rather than mere concepts. The tone is visionary, suggesting a forward-thinking approach while maintaining a productive and descriptive style. This invites an audience to engage with the brand's mission of improving lives through technology.
Industry / Category
Tech / Industrial
Original Tagline
Imagination at Work
Tone Words
Visionary, Productive
concept
Dreams into Systems
Brand Message
Powering progress through engineering
Core Tension
Idea vs. Execution
Brand Mission
Improve lives through technology
Tagline Word Count
3
Language Style
Descriptive
Tense Used
Present
Sentence Type
Statement
Literal/Figurative
Figurative
Logo
Website
Brand assets