"Find New Roads" encourages a mindset of exploration and adaptability. The core tension between stagnation and progress underscores a commitment to continual advancement. The adventurous tone invites customers to envision possibilities rather than settle for the status quo. The imperative language style reinforces a clear call to action, pushing for engagement and movement forward.
Automotive
Find New Roads
Adventurous, Innovative
Explore Possibilities
Empower mobility through innovation
Stagnation vs. Progress
Earn customers for life by building brands people love
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Automotive | Find New Roads | Adventurous, Innovative | Explore Possibilities | Empower mobility through innovation | Stagnation vs. Progress | Earn customers for life by building brands people love | 3 | Imperative | Present | Command | Figurative | |
Automotive | The Ultimate Driving Machine | Confident, Technical | Drive with Precision | Engineering perfection as driving experience | Basic vs. Precision Driving | Deliver unmatched driving pleasure | 4 | Descriptive | Present | Noun Phrase | Literal | |
Automotive / Tires | More Driven | Motivated, Classic | Performance in Motion | Go the distance with trusted tires | Effort vs. Efficiency | Deliver premium tire performance with reliability | 2 | Imperative | Present | Statement | Figurative | |
Automotive / Retail | Driven to be the best | Driven, Confident | Excellence in Autos | Lead in vehicle service and sales | Mediocrity vs. Performance | Deliver excellence in auto retail | 5 | Declarative | Present | Statement | Literal |
