Brand Narrative
"Work Better. Play Better." emphasizes a straightforward approach to enhancing productivity and enjoyment. The core tension between mediocre and efficient drives a clear intent to support users in all scenarios. The tone is clean and balanced, reflecting a commitment to functionality without unnecessary embellishment. This language style commands attention, urging users to embrace the tools for both work and play.
Industry / Category
Tech / Peripherals
Original Tagline
Work Better. Play Better.
Tone Words
Clean, Balanced
concept
Versatile Tools
Brand Message
Enhance all use-cases equally
Core Tension
Mediocre vs. Efficient
Brand Mission
Design for work & play
Tagline Word Count
4
Language Style
Imperative
Tense Used
Present
Sentence Type
Command
Literal/Figurative
Literal
Logo
Website
Brand assets