"Work Better. Play Better." communicates a clear expectation of performance across all scenarios, emphasizing the necessity for tools that enhance efficiency without compromise. The tone is clean and balanced, reflecting an intent to support users in both professional and leisure activities. This approach maintains a core tension between mediocrity and efficiency, driving the brand's mission to design for diverse use-cases. The imperative language style reinforces a directive to engage with the products actively, promoting a straightforward and actionable message.
Tech / Peripherals
Work Better. Play Better.
Clean, Balanced
Versatile Tools
Enhance all use-cases equally
Mediocre vs. Efficient
Design for work & play