"Like a good neighbor, State Farm is there." This tagline reflects a commitment to being present and reliable, which plays into the core tension of doubt versus dependability. The tone is reassuring and friendly, creating an emotional space where customers feel supported rather than overwhelmed. The declarative language style reinforces a sense of trust and straightforwardness, inviting engagement without hesitation.
Insurance
Like a good neighbor, State Farm is there.
Reassuring, Friendly
Friendly Coverage
Offer trusted coverage with care
Doubt vs. Dependability
Be a neighbor people can count on
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Insurance | We've got you under our wing | Caring, Friendly | Friendly Security | Care like family | Risk vs. Comfort | Support lives through thoughtful insurance | 6 | Declarative | Present | Statement | Figurative | |
Insurance | Like a good neighbor, State Farm is there. | Reassuring, Friendly | Friendly Coverage | Offer trusted coverage with care | Doubt vs. Dependability | Be a neighbor people can count on | 7 | Declarative | Present | Statement | Figurative | |
Insurance | Think easier. Think Progressive. | Efficient, Honest | Simplified Insurance | Simplify insurance for all | Complexity vs. Clarity | Provide affordable coverage options | 4 | Declarative | Present | Statement | Literal | |
Insurance | Insuring your future | Reassuring, Reliable | Coverage that Lasts | Offer peace of mind | Uncertainty vs. Confidence | Protect tomorrow�s dreams today | 3 | Declarative | Present | Statement | Literal |
