"Know better. Book better. Go better." emphasizes a straightforward approach to travel planning, focusing on the essentials. The core tension of old vs. new highlights a shift towards modern convenience while still respecting traditional travel wisdom. The tone words suggest a reliable and efficient presence, aiming to support users in their exploration. The aspirational language style reinforces the brand's intent to make travel accessible without losing sight of the practicalities.
Travel
Know better. Book better. Go better.
Reliable, Efficient
Explore More
Design-led convenience
Old vs. New
Make exploration accessible and easy
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Travel | Know better. Book better. Go better. | Reliable, Efficient | Explore More | Design-led convenience | Old vs. New | Make exploration accessible and easy | 5 | Aspirational | Present | Statement | Literal | |
Travel | Meet the world | Aspirational, Empowering | Design Your Life | Freedom to explore | Chaos vs. Simplicity | Help people live better with tech | 3 | Aspirational | Present | Command | Figurative | |
Aviation / Airlines | Good Leads The Way | Hopeful, Strategic | Leadership in Service | Guide passengers with care and progress | Past vs. Future | Elevate air travel with leadership | 4 | Declarative | Present | Statement | Figurative | |
Travel | Hotel? Trivago. | Reliable, Efficient | Smart Spending | Shop with ease | Chaos vs. Simplicity | Connect buyers and sellers effortlessly | 4 | Imperative | Present | Command | Figurative | |
Aviation / Airlines | Low fares. Nothing to hide. | Honest, Bold | No Hidden Costs | Deliver transparency and budget-friendly travel | Hidden vs. Clear | Make flying simple and fair | 5 | Declarative | Present | Statement | Literal | |
Travel | Cheap flights. Fast and easy. | Smart, Helpful | Convenient Living | Freedom to explore | Old vs. New | Help people live better with tech | 5 | Descriptive | Present | Statement | Figurative | |
Travel | Search One and Done | Aspirational, Empowering | Explore More | Design-led convenience | Chaos vs. Simplicity | Make exploration accessible and easy | 4 | Descriptive | Present | Command | Literal | |
Travel | Spend Less. Travel Better. | Reliable, Efficient | Smart Spending | Freedom to explore | Old vs. New | Help people live better with tech | 5 | Aspirational | Present | Statement | Figurative | |
Travel | Find yourself outside | Playful, Youthful | Smart Spending | Money made simple | Old vs. New | Make financial services more inclusive | 5 | Aspirational | Present | Statement | Figurative | |
Airlines / Travel | Keep Climbing | Aspirational, Bold | Progress Through Travel | Elevate travel to a higher standard | Complacency vs. Aspiration | Deliver a world-class travel experience | 2 | Imperative | Present | Command | Figurative | |
Travel | You have friends all over the world, you just haven’t met them yet. | Playful, Youthful | Design Your Life | Design-led convenience | Old vs. New | Help people live better with tech | 6 | Aspirational | Present | Statement | Literal | |
Travel | Booking.yeah | Aspirational, Empowering | Explore More | Money made simple | Old vs. New | Connect buyers and sellers effortlessly | 2 | Imperative | Present | Statement | Literal | |
Travel / Booking | Life's better when we're connected | Friendly, Connected | Connected Travel | Make booking travel easier and personal | Complexity vs. Ease | Simplify travel planning for all | 5 | Declarative | Present | Statement | Figurative | |
Aviation / Airlines | Great is what we're going for | Aspirational, Professional | Aim for Excellence | Strive to be the world’s greatest airline | Ordinary vs. Great | Be the best airline through excellence | 6 | Declarative | Present | Statement | Figurative | |
Hospitality / Travel | Belong Anywhere | Warm, Inclusive | Home Beyond Home | Create a world where anyone can feel at home | Outsider vs. Insider | Create a world where anyone can belong | 2 | Imperative | Present | Command | Literal | |
Travel | Smarter hotel booking just got smarter | Smart, Helpful | Convenient Living | Shop with ease | Lack of Time vs. Smart Tools | Make exploration accessible and easy | 3 | Imperative | Present | Statement | Literal |
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