"Sound Mind, Sound Body" communicates a commitment to balancing mental and physical health. The core tension of stress versus peace reflects the brand's understanding of the everyday struggles individuals face. The tone is philosophical and balanced, inviting a thoughtful connection rather than a sales pitch. This approach positions the brand as a supportive ally in the pursuit of well-being through sport.
Footwear / Sports
Sound Mind, Sound Body
Philosophical, Balanced
Health Beyond Fitness
Balance mental and physical well-being
Stress vs. Peace
Create harmony through sport
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Conglomerate | Do business with people you trust | Trustworthy, Traditional | Long-term Value | Built on trust and long-term relationships | Risk vs. Reliability | Empower value-driven investment and ownership | 6 | Declarative | Present | Statement | Literal | |
Footwear / Sports | Sound Mind, Sound Body | Philosophical, Balanced | Health Beyond Fitness | Balance mental and physical well-being | Stress vs. Peace | Create harmony through sport | 5 | Declarative | Present | Statement | Literal | |
Sales / Data | Go-To-Market Intelligence | Strategic, Clean | Know Before You Sell | B2B data for smarter outreach | Guessing vs. Knowing | Equip sales teams with insights | 3 | Descriptive | Present | Noun Phrase | Literal | |
Office / Coworking | Do What You Love | Empowering, Modern | Work Your Way | Support entrepreneurs and teams | Stuck vs. Flow | Redesign workspace for flexibility | 4 | Imperative | Present | Command | Literal | |
Freelance / Premium Talent | Hire the Top 3% of Freelance Talent | Exclusive, Elite | Only the Best | Guarantee world-class freelance hiring | Average vs. Top | Deliver elite freelance services | 8 | Imperative | Present | Command | Literal | |
Footwear / Social Impact | One for One | Generous, Minimal | Give What You Buy | Use commerce to drive giving | Greed vs. Giving | Use business to improve lives | 3 | Descriptive | Present | Statement | Literal | |
Financial Services | We help you make the most of your money | Supportive, Practical | Everyday Finance | Enable simple, rewarding banking | Confusion vs. Simplicity | Guide customers toward smarter spending | 8 | Declarative | Present | Statement | Literal | |
CRM / Marketing | Grow Better | Supportive, Scalable | Scale Smart | Help businesses grow with inbound tools | Push vs. Pull | Transform how companies grow | 2 | Imperative | Present | Command | Literal | |
Email / Privacy | Email at its best, ever. | Confident, Clean | Respect-First Inbox | Modern, thoughtful alternative to old email | Clutter vs. Clarity | Reinvent email for modern life | 6 | Declarative | Present | Statement | Literal | |
Government-Sponsored Enterprise | We make home possible | Supportive, Public | Trusted Lending | Provide affordable mortgages across the US | Home vs. Hardship | Make home ownership accessible | 5 | Declarative | Present | Statement | Literal | |
Government-Sponsored Enterprise | We exist to serve the American housing market | Reliable, Civic | Affordable Housing Backbone | Support homeowners with stability | Market vs. Mission | Ensure housing liquidity and stability | 8 | Declarative | Present | Statement | Literal | |
Scheduling / Polling | Simplify scheduling | Straightforward, Light | Get Time Right | Group scheduling made easy | Group chaos vs. Clarity | Make polls for time fun | 2 | Imperative | Present | Command | Literal | |
Project Management | The All-In-One Toolkit for Working Remotely | Efficient, All-in-One | Remote Simplicity | Make distributed teams work together better | Scattered vs. Together | Help teams organize simply | 9 | Declarative | Present | Statement | Literal | |
Agribusiness | Unlocking Nature. Enriching Life. | Natural, Innovative | Nature Meets Science | Transform nature’s gifts into essential products | Nature vs. Science | Nourish the world with responsible sourcing | 5 | Declarative | Present | Statement | Literal |
