"What would you like the power to do?" reflects a focus on possibilities rather than limitations. This approach creates a sense of support for customers as they pursue their life goals. The tone is personalized and engaging, inviting individuals to envision their potential. The tension between limits and potential underscores the brand's commitment to helping customers navigate their financial aspirations.
Banking / Finance
What would you like the power to do?
Empowering, Personalized
Power of Possibilities
Help customers achieve life goals
Limits vs. Potential
Provide tools to unlock financial dreams
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Fintech | One app, all things money | Playful, Youthful | Convenient Living | Freedom to explore | Old vs. New | Connect buyers and sellers effortlessly | 3 | Aspirational | Present | Statement | Literal | |
Investment Banking | World-wise. Wealth-smart. | Experienced, Smart | Smarter Investment | Empower better financial planning | Wealth vs. Wisdom | Help clients make smart money moves | 4 | Declarative | Present | Statement | Figurative | |
Fintech | Money without borders | Smart, Helpful | Explore More | Design-led convenience | Lack of Time vs. Smart Tools | Make exploration accessible and easy | 6 | Aspirational | Present | Statement | Literal | |
Finance / Credit | Don't Leave Home Without It | Trustworthy, Prestigious | Confidence in Your Wallet | Security and status for every journey | Everyday vs. Elite | Provide trusted service and security in payments | 5 | Imperative | Present | Command | Figurative | |
Fintech | Give every dollar a job | Smart, Helpful | Explore More | Money made simple | Old vs. New | Help people live better with tech | 4 | Descriptive | Present | Command | Literal | |
Finance / Banking | Together we'll go far | Inclusive, Trustworthy | Partnership in Finance | Support customers in their financial journeys | Independence vs. Partnership | Help customers succeed financially | 4 | Declarative | Future | Statement | Figurative | |
Fintech | Do money right | Reliable, Efficient | Explore More | Design-led convenience | Chaos vs. Simplicity | Help people live better with tech | 5 | Descriptive | Present | Statement | Figurative | |
Finance / Payments | Everywhere You Want to Be | Global, Trustworthy | Borderless Payments | Empowering freedom through payment | Limited vs. Accessible | Make payments easy everywhere | 5 | Declarative | Present | Statement | Literal | |
Fintech | Investing made easy | Smart, Helpful | Convenient Living | Design-led convenience | Lack of Time vs. Smart Tools | Make exploration accessible and easy | 2 | Descriptive | Present | Command | Figurative | |
Fintech | Investing for everyone | Smart, Helpful | Convenient Living | Shop with ease | Old vs. New | Help people live better with tech | 4 | Imperative | Present | Statement | Literal | |
Fintech | Banking made simple | Playful, Youthful | Design Your Life | Money made simple | Chaos vs. Simplicity | Make exploration accessible and easy | 4 | Imperative | Present | Statement | Figurative | |
Fintech | Banking made easy | Smart, Helpful | Design Your Life | Money made simple | Chaos vs. Simplicity | Help people live better with tech | 3 | Descriptive | Present | Command | Figurative | |
Finance / Payments | There are some things money can't buy | Reflective, Valuable | Meaning Over Money | Highlight what truly matters | Money vs. Meaning | Connect people to what matters most | 7 | Declarative | Present | Statement | Literal | |
Banking / Finance | The right relationship is everything | Professional, Confident | Trust in Banking | Empower customers with smart financial tools | Confusion vs. Clarity | Support financial well-being at every stage | 6 | Declarative | Present | Statement | Figurative | |
Investment Banking | Progress is everyone's business | Visionary, Strategic | Growth Through Insight | Make markets smarter and efficient | Data vs. Decision | Create insight for better investing | 4 | Declarative | Present | Statement | Literal | |
Banking / Finance | Citi Never Sleeps | Reliable, Global | Service Without Rest | Offer 24/7 global financial services | Time vs. Access | Be the world’s most respected financial services company | 3 | Declarative | Present | Statement | Literal | |
Fintech | Banking that has your back | Reliable, Efficient | Smart Spending | Design-led convenience | Old vs. New | Make exploration accessible and easy | 3 | Aspirational | Present | Statement | Literal | |
Banking / Finance | What would you like the power to do? | Empowering, Personalized | Power of Possibilities | Help customers achieve life goals | Limits vs. Potential | Provide tools to unlock financial dreams | 7 | Declarative | Present | Statement | Figurative | |
Fintech | Invest your spare change | Reliable, Efficient | Explore More | Money made simple | Lack of Time vs. Smart Tools | Help people live better with tech | 3 | Aspirational | Present | Statement | Figurative |
