Skin First. Makeup Second. highlights a focus on authenticity over artifice, capturing a sense of realness in beauty. The minimal and friendly tone invites users to prioritize skincare as the foundation of their routine. This approach creates a relatable tension between the desire for glam and the value of natural beauty. The declarative language style reinforces confidence without unnecessary embellishments.
Beauty / Direct-to-Consumer
Skin First. Makeup Second.
Minimal, Friendly
Natural Before Glam
Let skincare lead the beauty routine
Mask vs. Authenticity
Empower real beauty with transparency
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Beauty / Direct-to-Consumer | Skin First. Makeup Second. | Minimal, Friendly | Natural Before Glam | Let skincare lead the beauty routine | Mask vs. Authenticity | Empower real beauty with transparency | 5 | Declarative | Present | Statement | Literal | |
Beauty / Skincare | Fresh Handmade Cosmetics | Natural, Bold | Crafted Clean | Deliver ethical and handmade products | Toxic vs. Pure | Reinvent beauty through ethics | 3 | Descriptive | Present | Noun Phrase | Literal | |
Beauty / Personal Care | Because You're Worth It | Empowering, Personal | Self-Worth First | Boost self-confidence through beauty | Insecurity vs. Confidence | Help every woman embrace her beauty and self-worth | 4 | Declarative | Present | Statement | Literal | |
Personal Care / Beauty | Real Beauty | Authentic, Gentle | Beauty as You Are | Promote self-acceptance and natural beauty | Unreal vs. Authentic | Redefine beauty standards | 2 | Descriptive | Present | Noun Phrase | Literal | |
Personal Care / Fragrance | Find Your Magic | Confident, Youthful | Own Your Identity | Confidence through scent and style | Insecurity vs. Boldness | Empower self-expression | 3 | Imperative | Present | Command | Figurative |
