"It's Not TV. It's HBO." positions the brand in the realm of premium entertainment with a strong emphasis on quality. The core tension of Ordinary vs. Cinematic highlights a commitment to elevating storytelling beyond the everyday. Bold and prestigious, the language style declares a sense of authority and confidence without needing to prove itself. This approach invites viewers to expect more from their viewing experience.
Entertainment / Streaming
It's Not TV. It's HBO.
Bold, Prestige
Premium Entertainment
Redefining what television can be
Ordinary vs. Cinematic
Deliver cinematic quality storytelling
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Education / Media | Ideas Worth Spreading | Visionary, Smart | Make Ideas Viral | Spread valuable insights for free | Ignorance vs. Awareness | Spread powerful ideas globally | 3 | Descriptive | Present | Statement | Literal | |
Entertainment / Media | The Happiest Place on Earth | Wholesome, Magical | Escaping into Joy | Creating magical experiences through storytelling | Reality vs. Fantasy | Create happiness through magical experiences | 5 | Descriptive | Present | Statement | Literal | |
Telecom / Media | The future of awesome | Entertaining, Energetic | Next-Gen Entertainment | Make every moment awesome | Entertainment vs. Control | Deliver premium media to all homes | 4 | Declarative | Present | Statement | Figurative | |
Film / Studio | The Entertainment Capital of the World | Grand, Confident | Global Cinema Power | Be known as the go-to for entertainment | Niche vs. Mainstream | Deliver mass-appeal experiences | 6 | Declarative | Present | Statement | Literal | |
Entertainment / Streaming | You’re Already One of Us | Inclusive, Youthful | Belong Here | Viewer is part of the community | Spectator vs. Participant | Empower creators and fans | 5 | Declarative | Present | Statement | Literal | |
Film / Entertainment | Make. Believe. | Creative, Dreamlike | Create the Unreal | Bring imagination to screen | Doubt vs. Belief | Capture the power of belief through film | 2 | Imperative | Present | Command | Figurative | |
Entertainment / Streaming | Streaming That’s Always Worth Watching | Confident, Casual | Watch with Intention | Mixing classic & new shows for all | Pointless vs. Intentional | Blend comfort and discovery | 5 | Declarative | Present | Statement | Literal | |
Entertainment / Film | A Mountain of Entertainment | Playful, Vast | Epic Variety | Provide endless content through legacy & scale | Limited vs. Massive | Be a home for stories big and small | 4 | Descriptive | Present | Noun Phrase | Figurative | |
Entertainment / Streaming | See What’s Next | Bold, Futuristic | Future of Viewing | Always evolving content discovery | Boredom vs. Anticipation | Entertain the world with unlimited content | 3 | Imperative | Present | Command | Literal | |
Entertainment / Streaming | Come TV With Us | Fun, Inclusive | Togetherness in Streaming | Make watching social again | Solo vs. Shared | Be the go-to streaming platform for everyone | 4 | Imperative | Present | Command | Figurative | |
Entertainment / Streaming | It's Not TV. It's HBO. | Bold, Prestige | Premium Entertainment | Redefining what television can be | Ordinary vs. Cinematic | Deliver cinematic quality storytelling | 6 | Declarative | Present | Statement | Literal | |
Entertainment / Anime | You Should Be Watching | Commanding, Specific | Priority Viewing | Highlight anime as essential media | Passive vs. Intentional | Deliver focused anime experiences | 4 | Imperative | Present | Command | Literal | |
Entertainment / Anime Streaming | Anime. Anytime. Anywhere. | Niche, Global | Unlimited Anime | Be the world's anime destination | Scarcity vs. Access | Stream anime for the world | 3 | Declarative | Present | Statement | Literal | |
Telecom / Media | Spectrum. Made to work. | Reliable, Functional | Streamlined Connection | Enable communication that works | Complexity vs. Clarity | Make communication seamless and efficient | 3 | Declarative | Present | Statement | Literal | |
Film / Studio | Movies that Stick With You | Artistic, Emotional | Stories with Depth | Make cinema unforgettable | Forgettable vs. Lasting | Produce culture-moving films | 5 | Declarative | Present | Statement | Literal | |
Film / Legacy Studio | A New Era of Cinema | Elegant, Historic | Legacy Reimagined | Bridge tradition with innovation | Old vs. New | Evolve legacy studio into modern leader | 5 | Declarative | Present | Statement | Literal |
