"Touching lives, improving life" reflects a commitment to everyday care, bridging the gap between routine and genuine concern. The tone is both caring and trustworthy, inviting consumers to feel secure in their choices. By using a declarative language style, it asserts confidence in the quality of their products. This straightforward approach reinforces their mission to support better living without unnecessary embellishment.
Consumer Goods
Touching lives, improving life
Caring, Trustworthy
Better Everyday Living
Enrich lives with trusted products
Routine vs. Care
Provide branded products and services of superior quality
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Stationery / Lifestyle | Legendary Notebooks | Classic, Creative | Your Ideas Matter | Capture thought with elegance | Noise vs. Depth | Inspire timeless writing | 2 | Descriptive | Present | Noun Phrase | Literal | |
Consumer Goods / Laundry | If It's Got to Be Clean, It's Got to Be Tide | Confident, Assuring | Only Trust the Best | Clean means Tide | Doubt vs. Trust | Set the standard for laundry care | 11 | Declarative | Present | Statement | Literal | |
Consumer Goods | Touching lives, improving life | Caring, Trustworthy | Better Everyday Living | Enrich lives with trusted products | Routine vs. Care | Provide branded products and services of superior quality | 4 | Declarative | Present | Statement | Literal | |
Luxury Accessories / Writing Instruments | Inspire Writing | Intellectual, Classic | Elevate the Everyday | Celebrate timeless writing culture | Noise vs. Depth | Elevate the art of writing | 2 | Imperative | Present | Command | Literal | |
Consumer Goods | Strong brands. Bright futures. | Strong, Established | Legacy of Quality | Build trust through iconic brands | Past vs. Future | Elevate consumer experiences worldwide | 4 | Declarative | Present | Statement | Literal | |
Luxury Jewelry / Watches | The Art of Being Unique | Elegant, Rare | Craft Your Signature | Create timeless luxury to express uniqueness | Ordinary vs. Signature | Craft timeless luxury pieces | 5 | Descriptive | Present | Noun Phrase | Literal |
