"Where shopping is a pleasure" creates an inviting atmosphere that emphasizes comfort amidst the chaos of everyday life. The friendly and clean tone reinforces a sense of ease, making each shopping trip feel less like a chore and more like a positive experience. By focusing on the joy of shopping, the brand effectively engages customers in a way that feels supportive and approachable.
Retail / Supermarket
Where shopping is a pleasure
Friendly, Clean
Pleasant Shopping
Make shopping enjoyable and easy
Chaos vs. Comfort
Make everyday shopping joyful
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Retail / Supermarket | Save Money. Live Better. | Frugal, Empowering | Accessible Prosperity | Affordable living for everyone | Price vs. Quality | Help people save money so they can live better lives | 4 | Imperative | Present | Command | Literal | |
Freelance / Marketplace | Work Without Limits | Professional, Flexible | Freedom to Work | Connect businesses and freelancers easily | Bound vs. Free | Redefine the freelance economy | 3 | Declarative | Present | Statement | Literal | |
Retail | Expect More. Pay Less. | Optimistic, Friendly | Smart Shopping | Affordable quality for everyone | Price vs. Value | Deliver joy through great design and quality at low prices | 4 | Declarative | Present | Statement | Literal | |
Marketplace | Now You Know | Smart, Helpful | Explore More | Design-led convenience | Lack of Time vs. Smart Tools | Make financial services more inclusive | 4 | Imperative | Present | Statement | Literal | |
Retail / Supermarket | Where shopping is a pleasure | Friendly, Clean | Pleasant Shopping | Make shopping enjoyable and easy | Chaos vs. Comfort | Make everyday shopping joyful | 5 | Descriptive | Present | Statement | Literal | |
Retail | Healthier Pets. Happier People. Better World. | Aspirational, Empowering | Design Your Life | Design-led convenience | Lack of Time vs. Smart Tools | Make exploration accessible and easy | 4 | Descriptive | Present | Command | Literal | |
Retail / Grocery | Fresh for Everyone | Welcoming, Familiar | Affordable Freshness | Serve communities with fresh, low-priced goods | Generic vs. Fresh | Provide freshness with fair prices | 3 | Declarative | Present | Statement | Literal | |
Furniture / Retail | Designed for Everyone | Functional, Welcoming | Design is for All | Affordable design for the many, not the few | Complexity vs. Simplicity | Democratize good design for the many | 3 | Descriptive | Present | Statement | Literal | |
Home / Marketplace | The New Way to Design Your Home | Reliable, Efficient | Smart Spending | Design-led convenience | Chaos vs. Simplicity | Make financial services more inclusive | 5 | Imperative | Present | Command | Literal | |
Retail / Home Improvement | How Doers Get More Done | Motivational, Practical | DIY Empowerment | Support customers in building and fixing things better | Amateur vs. Expert | Help customers complete their home improvement projects | 5 | Descriptive | Present | Statement | Literal | |
Marketplace | The global platform for style | Aspirational, Empowering | Design Your Life | Design-led convenience | Lack of Time vs. Smart Tools | Make financial services more inclusive | 6 | Imperative | Present | Command | Literal | |
Retail | The original sneaker consignment store | Playful, Youthful | Smart Spending | Shop with ease | Chaos vs. Simplicity | Help people live better with tech | 3 | Imperative | Present | Statement | Literal | |
Freelance / Marketplace | Freelance Services. On Demand. | Fast, Practical | Hire Instantly | Access freelance talent in minutes | Slow vs. Instant | Simplify hiring creative talent | 4 | Declarative | Present | Statement | Literal | |
Retail / Discount | Save time. Save money. Every day! | Efficient, Honest | Smart Savings | Help customers save on everything | Cost vs. Quality | Help families manage expenses | 6 | Imperative | Present | Command | Literal | |
Retail / Wholesale | Do the right thing | Ethical, Reliable | Business with Integrity | Deliver value while doing right by people | Profit vs. Ethics | Continually provide members with quality goods at the lowest possible prices | 4 | Imperative | Present | Command | Literal |
