Couchsurfing

Brand Narrative

"You have friends all over the world, you just haven’t met them yet" conveys a sense of discovery and connection. The playful and youthful tone pushes against the core tension of old vs. new, suggesting a modern approach to travel. The aspirational language style creates an inviting atmosphere, encouraging users to explore new relationships and experiences. This sentiment of designing your life through genuine interactions is both motivating and relatable.

Industry / Category

Travel

Original Tagline

You have friends all over the world, you just haven’t met them yet.

Tone Words

Playful, Youthful

concept

Design Your Life

Brand Message

Design-led convenience

Core Tension

Old vs. New

Brand Mission

Help people live better with tech

Tagline Word Count

Language Style

Aspirational

Tense Used

Present

Sentence Type

Statement

Literal/Figurative

Literal

Logo

Website

https://couchsurfing.com/

Brand assets

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Brand	Industry / Category	Original Tagline	Tone Words	concept	Brand Message	Core Tension	Brand Mission	Tagline Word Count	Language Style	Tense Used	Sentence Type	Literal/Figurative
Tripadvisor	Travel	Know better. Book better. Go better.	Reliable, Efficient	Explore More	Design-led convenience	Old vs. New	Make exploration accessible and easy	5	Aspirational	Present	Statement	Literal
Hostelworld	Travel	Meet the world	Aspirational, Empowering	Design Your Life	Freedom to explore	Chaos vs. Simplicity	Help people live better with tech	3	Aspirational	Present	Command	Figurative
United Airlines	Aviation / Airlines	Good Leads The Way	Hopeful, Strategic	Leadership in Service	Guide passengers with care and progress	Past vs. Future	Elevate air travel with leadership	4	Declarative	Present	Statement	Figurative
Trivago	Travel	Hotel? Trivago.	Reliable, Efficient	Smart Spending	Shop with ease	Chaos vs. Simplicity	Connect buyers and sellers effortlessly	4	Imperative	Present	Command	Figurative
Southwest Airlines	Aviation / Airlines	Low fares. Nothing to hide.	Honest, Bold	No Hidden Costs	Deliver transparency and budget-friendly travel	Hidden vs. Clear	Make flying simple and fair	5	Declarative	Present	Statement	Literal
Skyscanner	Travel	Cheap flights. Fast and easy.	Smart, Helpful	Convenient Living	Freedom to explore	Old vs. New	Help people live better with tech	5	Descriptive	Present	Statement	Figurative
KAYAK	Travel	Search One and Done	Aspirational, Empowering	Explore More	Design-led convenience	Chaos vs. Simplicity	Make exploration accessible and easy	4	Descriptive	Present	Command	Literal
Hopper	Travel	Spend Less. Travel Better.	Reliable, Efficient	Smart Spending	Freedom to explore	Old vs. New	Help people live better with tech	5	Aspirational	Present	Statement	Figurative
Hipcamp	Travel	Find yourself outside	Playful, Youthful	Smart Spending	Money made simple	Old vs. New	Make financial services more inclusive	5	Aspirational	Present	Statement	Figurative
Delta Air Lines	Airlines / Travel	Keep Climbing	Aspirational, Bold	Progress Through Travel	Elevate travel to a higher standard	Complacency vs. Aspiration	Deliver a world-class travel experience	2	Imperative	Present	Command	Figurative
Couchsurfing	Travel	You have friends all over the world, you just haven’t met them yet.	Playful, Youthful	Design Your Life	Design-led convenience	Old vs. New	Help people live better with tech	6	Aspirational	Present	Statement	Literal
Booking.com	Travel	Booking.yeah	Aspirational, Empowering	Explore More	Money made simple	Old vs. New	Connect buyers and sellers effortlessly	2	Imperative	Present	Statement	Literal
Booking Holdings	Travel / Booking	Life's better when we're connected	Friendly, Connected	Connected Travel	Make booking travel easier and personal	Complexity vs. Ease	Simplify travel planning for all	5	Declarative	Present	Statement	Figurative
American Airlines Group	Aviation / Airlines	Great is what we're going for	Aspirational, Professional	Aim for Excellence	Strive to be the world’s greatest airline	Ordinary vs. Great	Be the best airline through excellence	6	Declarative	Present	Statement	Figurative
Airbnb	Hospitality / Travel	Belong Anywhere	Warm, Inclusive	Home Beyond Home	Create a world where anyone can feel at home	Outsider vs. Insider	Create a world where anyone can belong	2	Imperative	Present	Command	Literal
Agoda	Travel	Smarter hotel booking just got smarter	Smart, Helpful	Convenient Living	Shop with ease	Lack of Time vs. Smart Tools	Make exploration accessible and easy	3	Imperative	Present	Statement	Literal