"More Driven" emphasizes a commitment to performance, balancing the push for excellence with a recognition of the effort involved. The tone is motivated and classic, inviting trust while reflecting a straightforward intent. The imperative language style encourages action, creating a sense of urgency. This blend of core tension highlights the ongoing struggle between effort and efficiency in achieving reliable performance.
Automotive / Tires
More Driven
Motivated, Classic
Performance in Motion
Go the distance with trusted tires
Effort vs. Efficiency
Deliver premium tire performance with reliability
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Automotive | Find New Roads | Adventurous, Innovative | Explore Possibilities | Empower mobility through innovation | Stagnation vs. Progress | Earn customers for life by building brands people love | 3 | Imperative | Present | Command | Figurative | |
Automotive | The Ultimate Driving Machine | Confident, Technical | Drive with Precision | Engineering perfection as driving experience | Basic vs. Precision Driving | Deliver unmatched driving pleasure | 4 | Descriptive | Present | Noun Phrase | Literal | |
Automotive / Tires | More Driven | Motivated, Classic | Performance in Motion | Go the distance with trusted tires | Effort vs. Efficiency | Deliver premium tire performance with reliability | 2 | Imperative | Present | Statement | Figurative | |
Automotive / Retail | Driven to be the best | Driven, Confident | Excellence in Autos | Lead in vehicle service and sales | Mediocrity vs. Performance | Deliver excellence in auto retail | 5 | Declarative | Present | Statement | Literal |
