TickTick

Brand Narrative

"Stay organized. Stay creative." captures a clear intent to support users in their daily tasks while emphasizing the importance of maintaining creativity. The core tension of being blocked versus finding flow reflects the balance between structure and freedom. The tone is clean and functional, urging users to take action without unnecessary embellishment. This direct approach keeps the brand focused and accessible.

Industry / Category

Productivity / Task

Original Tagline

Stay organized. Stay creative.

Tone Words

Clean, Functional

concept

Balance Structure + Flow

Brand Message

Make planning an enabler

Core Tension

Blocked vs. Flow

Brand Mission

Support fluid organization

Tagline Word Count

Language Style

Imperative

Tense Used

Present

Sentence Type

Command

Literal/Figurative

Literal

Logo

Website

https://ticktick.com/

Brand assets

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Brand	Industry / Category	Original Tagline	Tone Words	concept	Brand Message	Core Tension	Brand Mission	Tagline Word Count	Language Style	Tense Used	Sentence Type	Literal/Figurative
eHarmony	Dating	Real love is a click away	Reliable, Efficient	Smart Spending	Money made simple	Old vs. New	Make exploration accessible and easy	5	Descriptive	Present	Statement	Literal
Hinge	Dating	Designed to be deleted	Aspirational, Empowering	Convenient Living	Shop with ease	Chaos vs. Simplicity	Make financial services more inclusive	4	Aspirational	Present	Statement	Figurative
Evernote	Productivity / Notes	Remember Everything	Reliable, Practical	Your Memory Tool	Capture and organize digital life	Forgetfulness vs. Control	Be your digital second brain	2	Imperative	Present	Command	Literal
Verizon	Telecommunications	Built Right	Confident, Technical	Reliable Networks	Build the most reliable network possible	Speed vs. Stability	Deliver the promise of the digital world	2	Imperative	Past	Statement	Figurative
Todoist	Productivity / Task	Organize your work and life, finally.	Direct, Clean	Simple Systems	Balance chaos through structured tasks	Scattered vs. Focused	Make task management effortless	6	Imperative	Present	Command	Literal
TickTick	Productivity / Task	Stay organized. Stay creative.	Clean, Functional	Balance Structure + Flow	Make planning an enabler	Blocked vs. Flow	Support fluid organization	4	Imperative	Present	Command	Literal
T-Mobile	Telecom	Are you with us?	Edgy, Youthful	Community Choice	Keep people connected to what matters	Disruption vs. Loyalty	Challenge traditional telecom with purpose	4	Interrogative	Present	Question	Figurative
Superhuman	Email / Productivity	The Fastest Email Experience Ever Made	Elite, Fast	Speed Above All	Make email feel supercharged	Slow vs. Lightning	Rebuild email for power users	6	Declarative	Present	Statement	Literal
Plenty of Fish	Dating	You never know who you'll find	Aspirational, Empowering	Convenient Living	Freedom to explore	Lack of Time vs. Smart Tools	Make financial services more inclusive	5	Aspirational	Present	Command	Literal
GoodNotes	Productivity / Notes	Your Paperless Notebook	Organized, Calm	Modern Writing	Replace paper with smart notebooks	Messy vs. Clear	Make digital note-taking intuitive	3	Descriptive	Present	Noun Phrase	Literal
Flexibits	Productivity / Calendar	The calendar you'll actually enjoy using	Friendly, Polished	Pleasure in Planning	Make time management delightful	Dread vs. Delight	Reinvent calendar apps	6	Declarative	Present	Statement	Literal
Cultured Code Things	Productivity / Task	Get things off your mind	Minimal, Calming	Mental Clarity	Reduce mental clutter via tasks	Stress vs. Clarity	Help people feel accomplished	5	Imperative	Present	Command	Literal
Bumble	Dating	Make the first move	Smart, Helpful	Explore More	Freedom to explore	Old vs. New	Connect buyers and sellers effortlessly	5	Aspirational	Present	Command	Figurative
AT&T	Telecom	More for your thing. That’s our thing.	Casual, Confident	Everyday Tech	Make tech personal	Mass Appeal vs. Personality	Keep customers connected and satisfied	6	Declarative	Present	Statement	Literal