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"Built Right" communicates a commitment to reliability, emphasizing stability over speed. This approach fosters trust, showing that the brand prioritizes consistent performance. The confident and technical tone reinforces the idea that customers can depend on the network. The imperative language style pushes for action, suggesting that reliability is not just a promise but a call to experience.
Telecommunications
Built Right
Confident, Technical
Reliable Networks
Build the most reliable network possible
Speed vs. Stability
Deliver the promise of the digital world
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dating | Real love is a click away | Reliable, Efficient | Smart Spending | Money made simple | Old vs. New | Make exploration accessible and easy | 5 | Descriptive | Present | Statement | Literal | |
Dating | Designed to be deleted | Aspirational, Empowering | Convenient Living | Shop with ease | Chaos vs. Simplicity | Make financial services more inclusive | 4 | Aspirational | Present | Statement | Figurative | |
Productivity / Notes | Remember Everything | Reliable, Practical | Your Memory Tool | Capture and organize digital life | Forgetfulness vs. Control | Be your digital second brain | 2 | Imperative | Present | Command | Literal | |
Telecommunications | Built Right | Confident, Technical | Reliable Networks | Build the most reliable network possible | Speed vs. Stability | Deliver the promise of the digital world | 2 | Imperative | Past | Statement | Figurative | |
Productivity / Task | Organize your work and life, finally. | Direct, Clean | Simple Systems | Balance chaos through structured tasks | Scattered vs. Focused | Make task management effortless | 6 | Imperative | Present | Command | Literal | |
Productivity / Task | Stay organized. Stay creative. | Clean, Functional | Balance Structure + Flow | Make planning an enabler | Blocked vs. Flow | Support fluid organization | 4 | Imperative | Present | Command | Literal | |
Telecom | Are you with us? | Edgy, Youthful | Community Choice | Keep people connected to what matters | Disruption vs. Loyalty | Challenge traditional telecom with purpose | 4 | Interrogative | Present | Question | Figurative | |
Email / Productivity | The Fastest Email Experience Ever Made | Elite, Fast | Speed Above All | Make email feel supercharged | Slow vs. Lightning | Rebuild email for power users | 6 | Declarative | Present | Statement | Literal | |
Dating | You never know who you'll find | Aspirational, Empowering | Convenient Living | Freedom to explore | Lack of Time vs. Smart Tools | Make financial services more inclusive | 5 | Aspirational | Present | Command | Literal | |
Productivity / Notes | Your Paperless Notebook | Organized, Calm | Modern Writing | Replace paper with smart notebooks | Messy vs. Clear | Make digital note-taking intuitive | 3 | Descriptive | Present | Noun Phrase | Literal | |
Productivity / Calendar | The calendar you'll actually enjoy using | Friendly, Polished | Pleasure in Planning | Make time management delightful | Dread vs. Delight | Reinvent calendar apps | 6 | Declarative | Present | Statement | Literal | |
Productivity / Task | Get things off your mind | Minimal, Calming | Mental Clarity | Reduce mental clutter via tasks | Stress vs. Clarity | Help people feel accomplished | 5 | Imperative | Present | Command | Literal | |
Dating | Make the first move | Smart, Helpful | Explore More | Freedom to explore | Old vs. New | Connect buyers and sellers effortlessly | 5 | Aspirational | Present | Command | Figurative | |
Telecom | More for your thing. That’s our thing. | Casual, Confident | Everyday Tech | Make tech personal | Mass Appeal vs. Personality | Keep customers connected and satisfied | 6 | Declarative | Present | Statement | Literal |
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