Think easier. Think Progressive. This tagline highlights a commitment to clarity in a space often filled with confusion. The tone is efficient and honest, reflecting a desire to simplify processes and ensure accessibility. The core tension of complexity versus clarity resonates throughout, aiming to make insurance straightforward and approachable.
Insurance
Think easier. Think Progressive.
Efficient, Honest
Simplified Insurance
Simplify insurance for all
Complexity vs. Clarity
Provide affordable coverage options
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Insurance | We've got you under our wing | Caring, Friendly | Friendly Security | Care like family | Risk vs. Comfort | Support lives through thoughtful insurance | 6 | Declarative | Present | Statement | Figurative | |
Insurance | Like a good neighbor, State Farm is there. | Reassuring, Friendly | Friendly Coverage | Offer trusted coverage with care | Doubt vs. Dependability | Be a neighbor people can count on | 7 | Declarative | Present | Statement | Figurative | |
Insurance | Think easier. Think Progressive. | Efficient, Honest | Simplified Insurance | Simplify insurance for all | Complexity vs. Clarity | Provide affordable coverage options | 4 | Declarative | Present | Statement | Literal | |
Insurance | Insuring your future | Reassuring, Reliable | Coverage that Lasts | Offer peace of mind | Uncertainty vs. Confidence | Protect tomorrow�s dreams today | 3 | Declarative | Present | Statement | Literal |
