"Do the right thing" establishes a clear intent to prioritize ethics over profit, creating a distinct tension between scale and values. The tone is bold and assertive, urging action and responsibility. This imperative language style reflects a commitment to using technology as a force for good, while embracing the complexities that come with it. The brand communicates a strong message that ethical considerations must guide growth.
Technology / Internet
Do the right thing
Ethical, Bold
Technology for Good
Build ethically driven products that scale
Scale vs. Values
Use tech to do good
Brand | Industry / Category | Original Tagline | Tone Words | concept | Brand Message | Core Tension | Brand Mission | Tagline Word Count | Language Style | Tense Used | Sentence Type | Literal/Figurative |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Music / Tech | Music for Everyone | Inclusive, Uplifting | Access All Sound | Empower people with music access and control | Silence vs. Sound | Give everyone access to the world’s music | 3 | Declarative | Present | Statement | Literal | |
E-Commerce | Donde comprar y vender es más fácil | Aspirational, Empowering | Explore More | Design-led convenience | Lack of Time vs. Smart Tools | Help people live better with tech | 3 | Aspirational | Present | Command | Literal | |
Education / Tech | Learn Without Limits | Expansive, Free | Open Learning | Make global education accessible | Blocked vs. Open | Empower people through knowledge | 3 | Imperative | Present | Command | Literal | |
Technology / Electronics | Think Different | Innovative, Aspirational | Celebrate Creative Thinking | Technology as a tool for human potential | Conformity vs. Creativity | Create tools for the mind that advance humankind | 2 | Imperative | Present | Command | Figurative | |
Tech / Hardware | High Performance Computing | Technical, Precise | Raw Speed | Enhance performance through innovation | Lag vs. Speed | Power next-gen tech | 3 | Descriptive | Present | Noun Phrase | Literal | |
Software / Creative Tools | Creativity for All | Empowering, Inclusive | Everyone's a Creator | Unlock creativity through tools | Blocked vs. Expressive | Change the world through digital experiences | 3 | Descriptive | Present | Noun Phrase | Literal | |
Tech / Communication | Meet Happy | Friendly, Simple | Joyful Connection | Make online meetings feel natural | Disconnected vs. Connected | Make communications frictionless | 2 | Imperative | Present | Command | Literal | |
Real Estate / Tech | Find Your Way Home | Comforting, Direct | Home Starts Here | Help people discover places they belong | Lost vs. Settled | Reinvent the home search journey | 4 | Imperative | Present | Command | Literal | |
Web / Builder | Create Your Stunning Website | Inviting, Easy | Design with Pride | Simplify web design for all | Complex vs. Simple | Let anyone design with freedom | 4 | Imperative | Present | Command | Literal | |
Tech / Creative Tools | Live. Dare. Create. | Creative, Artistic | Courage to Draw | Support fearless digital artists | Block vs. Flow | Fuel art with precise tools | 4 | Imperative | Present | Command | Figurative | |
Gaming / Software | Experience the Future of Gaming | Forward-Thinking, Niche | Future Play | Change how games are made and played | Old vs. New | Revolutionize the gaming ecosystem | 5 | Imperative | Present | Command | Literal | |
Tech / Mobility | Move the Way You Want | Flexible, Empowering | Freedom to Move | Redefining mobility on your terms | Inconvenience vs. Control | Make transportation seamless | 5 | Imperative | Present | Command | Literal | |
Real Estate / Tech | Discover a Place You'll Love to Live | Friendly, Hopeful | More Than a House | Make choosing a home more human | Unknown vs. Familiar | Enhance real estate with insight | 7 | Imperative | Present | Command | Literal | |
Tech / Productivity | Organize Anything, Together | Flexible, Simple | Plan Visually | Visual tools to manage projects | Messy vs. Clear | Make teamwork trackable | 3 | Imperative | Present | Command | Literal | |
E-Commerce | Healthy living made easy | Reliable, Efficient | Convenient Living | Shop with ease | Lack of Time vs. Smart Tools | Connect buyers and sellers effortlessly | 3 | Aspirational | Present | Statement | Literal | |
Automotive / Tech | Electric Cars, Solar & Clean Energy | Innovative, Disruptive | Drive the Future | Accelerate sustainable energy | Gas vs. Electric | Build a sustainable energy future | 6 | Descriptive | Present | Noun Phrase | Literal | |
E-Commerce | Shop like a billionaire | Aspirational, Empowering | Convenient Living | Shop with ease | Chaos vs. Simplicity | Help people live better with tech | 6 | Imperative | Present | Statement | Figurative | |
Web / Tech | A Website Makes It Real | Confident, Clean | Presence Matters | Turn ideas into digital reality | Abstract vs. Built | Empower anyone to publish online | 5 | Declarative | Present | Statement | Literal | |
Aerospace / Tech | Making Life Multiplanetary | Futuristic, Bold | Beyond Earth | Expand human life beyond Earth | Stuck vs. Exploration | Make space travel affordable and real | 3 | Descriptive | Present | Statement | Literal | |
Tech / Communication | Where Work Happens | Efficient, Calm | Centralize Teamwork | All team collaboration in one place | Chaos vs. Clarity | Simplify work communication | 3 | Descriptive | Present | Statement | Literal | |
E-commerce / SaaS | Let's Make You a Business | Supportive, Practical | Start Empowerment | Enable entrepreneurship at scale | Idea vs. Execution | Power independent businesses | 5 | Imperative | Present | Command | Literal | |
Tech / Music | Name That Tune | Playful, Instant | Solve the Mystery | Find music instantly | Unknown vs. Known | Connect people to music instantly | 3 | Imperative | Present | Command | Literal | |
Software / Enterprise | The Best-Run Businesses Run SAP | Corporate, Precise | Run Smarter | Empower operational efficiency | Disorder vs. Structure | Digitally transform enterprises | 7 | Declarative | Present | Statement | Literal | |
Technology / Consumer Electronics | Imagine | Visionary, Simple | Dream Tech | Inspire future-focused possibilities | Reality vs. Possibility | Lead innovation for better life | 1 | Imperative | Present | Command | Literal | |
Technology / SaaS | We Bring Companies and Customers Together | Collaborative, Smart | Customer-first digital tools | CRM for a connected age | Siloed vs. Unified | Help companies build stronger customer relationships | 6 | Declarative | Present | Statement | Literal | |
AI / Video & Creative | The Next Generation of Creativity | Bold, Futuristic | Creativity Reimagined | Combine AI and video tools for creators | Manual vs. Magical | Redefine content creation | 5 | Declarative | Present | Statement | Literal | |
AI / Video | Create personalized videos in minutes | Scalable, Fast | Make It Personal | Enable mass personalization via AI | Generic vs. Tailored | Generate custom video at scale | 5 | Imperative | Present | Command | Literal | |
Tech / Gaming | For Gamers. By Gamers. | Tribal, Passionate | Built for the Core | Game hardware from gamers themselves | Mass vs. Niche | Empower gamer culture | 4 | Declarative | Present | Statement | Literal | |
E-Commerce | Cash Back. Deals. Shop. Earn. | Reliable, Efficient | Design Your Life | Shop with ease | Chaos vs. Simplicity | Help people live better with tech | 5 | Imperative | Present | Statement | Figurative | |
Tech / Lifestyle | Find New Ideas to Try | Inspiring, Visual | Inspiration on Demand | Collect and act on your ideas | Stuck vs. Sparked | Empower creativity through discovery | 5 | Imperative | Present | Command | Literal | |
Technology / Electronics | Ideas for Life | Smart, Grounded | Tech with Meaning | Designing ideas that make life better | Short-term vs. Meaningful | Improve life through technology | 3 | Descriptive | Present | Noun Phrase | Literal | |
E-Commerce | Where Quality Costs Less | Reliable, Efficient | Convenient Living | Shop with ease | Lack of Time vs. Smart Tools | Help people live better with tech | 3 | Descriptive | Present | Statement | Figurative | |
Software / Cloud | Integrated Cloud Applications and Platform Services | Technical, Formal | All-in-One Data Power | Connect business workflows via cloud | Fragmented vs. Unified | Deliver secure, scalable systems | 7 | Descriptive | Present | Noun Phrase | Literal | |
Tech / AI & Graphics | The Way It’s Meant to Be Played | Immersive, Premium | Ultimate Experience | Deliver superior gaming visuals | Generic vs. Optimized | Lead in AI and graphics technology | 7 | Declarative | Present | Statement | Literal | |
Tech / Productivity | The all-in-one workspace | Minimal, Smart | Work Without Silos | Bring docs, tasks, and wikis into one place | Scattered vs. Unified | Empower organized creativity | 5 | Descriptive | Present | Noun Phrase | Literal | |
Tech / Gaming | True Gaming | Focused, Bold | Unfiltered Performance | Represent real gamer culture | Gimmick vs. Authentic | Deliver serious tools for gamers | 2 | Descriptive | Present | Noun Phrase | Literal | |
Work Management / Tech | Work Without Limits | Aspirational, Clean | Break Workflow Walls | Empower teams to organize anything | Blocked vs. Flow | Make teamwork productive and visual | 3 | Declarative | Present | Statement | Literal | |
Technology / Software | Be what's next | Innovative, Bold | Future Ready | Push humanity forward with software | Static vs. Progress | Empower the world with digital innovation | 3 | Imperative | Present | Command | Figurative | |
Technology / Social Media | Bring the world closer together | Inclusive, Connected | Global Connection | Unite the world through technology | Distance vs. Closeness | Connect the world meaningfully | 5 | Declarative | Present | Statement | Figurative | |
Marketing / Tech | Send Better Email | Smart, Practical | Improve Connection | Help businesses communicate effectively | Spam vs. Value | Simplify email marketing | 3 | Imperative | Present | Command | Literal | |
Tech / Mobility | Your Friend with a Car | Casual, Friendly | Access with Ease | Humanizing shared rides | Unknown vs. Familiar | Transform transportation through connection | 5 | Descriptive | Present | Statement | Literal | |
Tech / Peripherals | Work Better. Play Better. | Clean, Balanced | Versatile Tools | Enhance all use-cases equally | Mediocre vs. Efficient | Design for work & play | 4 | Imperative | Present | Command | Literal | |
AI / Writing | AI as your co-creator | Collaborative, Smart | You + AI = Magic | Support marketing writing with AI help | Alone vs. Supported | Assist creatives with AI | 5 | Declarative | Present | Statement | Literal | |
Technology / Semiconductors | Intel Inside | Technical, Trusted | Computing power in every machine | Enabling smarter devices | Invisible vs. Essential | Shape the future of technology through innovation | 2 | Descriptive | Present | Noun Phrase | Figurative | |
Technology / Hardware | Keep reinventing | Reliable, Future-Driven | Tech Reinvention | Enable tech that adapts to your needs | Repetition vs. Evolution | Design devices for the future | 3 | Imperative | Present | Command | Figurative | |
Industrial Tech | The Future Is What We Make It | Inventive, Empowering | Empowered Invention | Shape smarter, safer, and more productive futures | Past vs. Future | Build a smarter and safer world | 6 | Declarative | Present | Statement | Figurative | |
AI / Writing | Write with confidence | Polished, Helpful | Clarity in Words | Empower people to write better everywhere | Doubt vs. Assurance | Enhance communication with AI | 3 | Imperative | Present | Command | Literal | |
Web / Domains | Make Your Idea Real | Bold, Entrepreneurial | Claim Your Identity | Turn domains into opportunity | Concept vs. Ownership | Empower digital presence | 4 | Imperative | Present | Command | Literal | |
Tech / Industrial | Imagination at Work | Visionary, Productive | Dreams into Systems | Powering progress through engineering | Idea vs. Execution | Improve lives through technology | 3 | Descriptive | Present | Statement | Figurative | |
E-Commerce | Ab Har Wish Hogi Poori | Smart, Helpful | Design Your Life | Shop with ease | Old vs. New | Connect buyers and sellers effortlessly | 5 | Imperative | Present | Command | Literal | |
E-commerce / Handmade | Keep Commerce Human | Authentic, Artistic | Buy Differently | Support independent makers | Mass vs. Craft | Make creative business accessible | 3 | Imperative | Present | Command | Figurative | |
Gaming / Tech | Unreal Possibilities | Bold, Creative | Create Beyond Limits | Empower developers with world-building tools | Real vs. Unreal | Fuel creativity through tech | 2 | Descriptive | Present | Noun Phrase | Figurative | |
E-commerce / Marketplace | Buy it. Sell it. Love it. | Functional, Straightforward | Own the Trade | Empower users to exchange value freely | Need vs. Want | Empower people to trade freely | 6 | Imperative | Present | Command | Literal | |
Tech / Cloud Storage | Your Stuff, Anywhere | Simple, Reassuring | Freedom of Access | Keep your files available anywhere | Fixed vs. Free | Access your files wherever you are | 3 | Declarative | Present | Statement | Literal | |
Tech / Communication | Your Place to Talk | Casual, Social | Hangout Online | Create private spaces for communities | Isolation vs. Connection | Make communities easy to build and grow | 4 | Declarative | Present | Statement | Literal | |
AI / Audio & Video | All-in-one video & podcast editing | Technical, Friendly | Edit Like a Document | Simplify multimedia content creation | Complex vs. Effortless | Make editing intuitive for creators | 6 | Descriptive | Present | Statement | Literal | |
Technology / Hardware | Yours is here | Smart, Focused | Accessible Performance | Provide user-first tech for all | Mass vs. Focus | Make computing accessible and useful | 3 | Declarative | Present | Statement | Literal | |
E-Commerce | Rocket Delivery | Aspirational, Empowering | Smart Spending | Money made simple | Chaos vs. Simplicity | Make exploration accessible and easy | 6 | Imperative | Present | Command | Figurative | |
Tech / Productivity | One App to Replace Them All | Bold, Ambitious | Centralize Everything | End scattered work apps | Fragmented vs. Unified | Unify productivity in one place | 7 | Declarative | Present | Statement | Literal | |
Technology / Networking | Tomorrow Starts Here | Forward-thinking, Secure | Build the future of connectivity | Shaping the digital world | Stability vs. Innovation | Power an inclusive future through technology | 3 | Declarative | Present | Statement | Figurative | |
E-Commerce | Where pet lovers shop | Playful, Youthful | Convenient Living | Shop with ease | Chaos vs. Simplicity | Help people live better with tech | 4 | Descriptive | Present | Command | Figurative | |
Technology / Imaging | Delighting You Always | Warm, Trusting | Joy in Capturing | Every photo moment should feel great | Flat vs. Emotional | Capture beautiful memories | 3 | Declarative | Present | Statement | Literal | |
Scheduling / SaaS | Easy scheduling ahead | Effortless, Calm | No More Back-and-Forth | Remove the hassle of finding a time | Frustration vs. Ease | Automate scheduling professionally | 3 | Declarative | Present | Statement | Literal | |
E-Commerce | Big sizes. Big savings. | Aspirational, Empowering | Explore More | Freedom to explore | Old vs. New | Help people live better with tech | 5 | Descriptive | Present | Command | Literal | |
Electronics Retailer | Expert Service. Unbeatable Price. | Reassuring, Smart | Smart Help | Support customers with expert electronics advice | Confusion vs. Confidence | Make technology simple and accessible | 5 | Declarative | Present | Statement | Literal | |
Tech / Collaboration | Impossible Alone | Collaborative, Driven | Teams Build More | Software for team momentum | Solo vs. Together | Power collaboration through tools | 2 | Declarative | Present | Statement | Figurative | |
Tech / Hardware | In Search of Incredible | Ambitious, Clean | Seek Greatness | Never stop pursuing excellence | Good Enough vs. Amazing | Build top-tier tech experiences | 4 | Descriptive | Present | Noun Phrase | Figurative | |
E-Commerce / Tech | Work Hard. Have Fun. Make History. | Ambitious, Innovative | Relentless Progress | Build a better world through innovation and delivery | Ordinary vs. Exceptional | Make life easier and more convenient through customer obsession | 6 | Declarative | Present | Statement | Figurative | |
Technology / Internet | Do the right thing | Ethical, Bold | Technology for Good | Build ethically driven products that scale | Scale vs. Values | Use tech to do good | 4 | Imperative | Present | Command | Figurative | |
E-Commerce | Smarter Shopping, Better Living | Reliable, Efficient | Design Your Life | Design-led convenience | Lack of Time vs. Smart Tools | Help people live better with tech | 3 | Imperative | Present | Statement | Literal | |
Tech / Gaming | Rise to Power | Dark, Powerful | Elite Gaming Tools | Game with unmatched performance | Casual vs. Hardcore | Build top-end machines for dominance | 3 | Imperative | Present | Command | Figurative | |
Tech / Hardware | Explore Beyond Limits | Adventurous, Smart | Push Tech Further | Help users break boundaries with tools | Bound vs. Limitless | Make tech affordable and capable | 3 | Imperative | Present | Command | Figurative | |
Tech / Materials | Science. Applied to Life. | Smart, Practical | Useful Innovation | Bring science to everyday life | Lab vs. Real World | Solve real problems with science | 4 | Declarative | Present | Statement | Literal |
